Intel preparing set top box unveil for CES -

There aren’t many people out there who can offer a straight face while saying the Google TV has been a success. The first offering really doomed the platform for a little while, and while Logitech’s name was plastered on the side of the Revue, most of the time the finger of blame is pointed at Intel for the lackluster performance the box offered. To accompany Intel’s push into Android land, the company looks to succeed where everyone else has failed by releasing a superior set top box.

The biggest problem set top boxes have right now is the disconnect between service provider and television. Not since the TiVO has anyone really been successful in creating a gap between the provider and the TV, but that is where the sweet spot lies in the US. To circumvent this, cable cutters have adopted streaming boxes to try to cut the provider out of the equation altogether. As a result, services like Hulu Plus were deprecated to force users into a subscription and limit certain shows to web only. While Netflix and Hulu are attempting to drum up original content to provide an additional reason to switch to the platform, there’s still plenty of hoops to jump through if you want to attract the users who are still paying for television.

Intel’s set top box plans include a city by city rollout in which users will be able to select individual channels or bundles of channels that they will pay for, instead of the current solution being offered by cable providers. Additional details on this are expected to be made clear during the Intel event at the Consumer Electronic Show in January. The service looks to offer a solution for everyone by coupling benefits for TV subscribers as well as streaming only users.  In addition, Intel plans to offer an On-Demand style DVR for primetime television that was broadcasted within the last 30 days, making it possible for users to recall a show without needing to set up a DVR recording. This functionality has been seen with services like the Dish Network Hopper boxes, only this service doesn’t plan to record all of these shows and store them locally.

Given Intel’s relationship with Google and Android right now, it seems likely that Google TV will play a big part in this service, unless Intel has decided that they would be better off with their own software. Considering the work Intel has put into their line of mobile friendly processors and their current support for Android, it would be much easier for Intel to rely on Google TV to offer much of the background functionality that is needed for a successful set top box of this nature. Whether or not Intel has what it takes to make an attractive Google TV and be able to successfully market it to users is another matter altogether.

via SlashGear

Intel preparing set top box unveil for CES –


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