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My Adidas walk through concert doors and roam all over coliseum floors. And pretty soon they’ll break down harmlessly in the compost bin like all the vegetable scraps I toss in there.
Adidas isn’t afraid to try new things, and they’ve shown their affinity for eco-friendly fashion before. Their Adidas X Parley shoes are made with ocean plastics. They’re experimenting with robot-powered microfactories to bring production closer to their customers and reducing their carbon footprint by shortening the distance that shipments have to travel.
This week, Adidas unveiled their latest foray into Earthiness: the Futurecraft Biofabric. These well-ventilated tan runners are actually the greenest shoes that Adidas has ever made.
They’re made from a material called Biosteel (which is obviously not the pink stuff with the same name you see professional athletes gulping down). It’s made by a German company called AMSilk that specializes in biopolymers.
Amsilk has invested some 200,000 manhours into creating Biosteel, and their website makes it sound like a true wonder-material. Biosteel is 15% lighter than today’s synthetic fibers, and it’s also “the strongest fully natural material available.” It’s 100% vegan-friendly and has natural antibacterial qualities, so even if your feet do manage to sweat in these airy new shoes, they shouldn’t get stinky.
Adidas VP James Carnes calls the Futurecraft “a pioneering stride forward beyond sustainability,” and says that it’s all part of Adidas’ commitment “to redefining the sports industry.”
Redefining an industry takes time, so be prepared to wait for your first pair of Futurecrafts. They were created as a prototype for the Biofabricate Conference that took place in New York this week, and it could be a while before Adidas is ready to mass-market them.